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Job no: 536440
Work type: Full time
Location: Quarry Bay 鰂魚涌
Job posting date:

GNC is the largest global specialty retailer of nutritional products, vitamin, mineral, herbal supplements, sports nutrition and diet products. GNC operates more than 6,000 retail outlets worldwide in over 50 international markets. We are looking for high caliber individuals for the following position.

Marketing Manager

Is this your next challenge in Retail Industry?

  • Lead marketing function of GNC Hong Kong and Macau, covering end-to-end communication, brand marketing, trade marketing, creative design, store design, and CRM, partnering collaboratively with other business functions to achieve business long-term and short-term strategies and objectives
  • Act as the key business contact and coordination with GNC USA to contribute to the development of business strategy and policies formulation, exchange of information and best practices, ensuring compliance with global strategies
  • Develop short and long term plans and budgets for the marketing, communication, CRM program and marketing activities, monitor progress, assure adherence and evaluate performance
  • Act as think tank and creative marketing professional for the brand by formulating brand strategy and identifying market positioning of GNC
  • Lead new store formats and designs, and develop marketing plans to support execution, in tandem with store design, construction and project work professionals
  • Analyse market trends, competitions, and consumer needs to formulate innovative marketing and sales execution plans and initiatives, and manage the collection and analysis of consumer attitudes, activities and trends;
  • Manage agencies to formulate all the marketing and promotion campaigns
  • Utilize loyalty program and leverage new technology and processes to leverage the brand and serve timely and relevant content to support merchandise and customer needs, in partnership with digital and eCommerce teams
  • Coach and develop team members on brand management, campaign execution and marketing communication.

Do you have experience in Marketing?

  • Bachelor Degree holder in Marketing or related disciplines
  • 5-8 years solid marketing experience, with a passion for FMCG, retail, health & beauty or cosmetic industry
  • A driver of change with a make-it-happen attitude, thriving through bringing others along through cross-functional collaboration, and not afraid to address and tackle difficult issues and conflicts
  • Independent, driven to deliver, and results-oriented, with an urgency to act and address issues
  • Creative, detail minded, with excellent communication and stakeholder management skills
  • Strong interpersonal and people management skill: coachable and willing to coach
  • Fluent in written and spoken English, Cantonese and Mandarin

DFI Retail Group is an equal opportunity employer and responsible for ensuring that all personal information collected from each Candidate presented to DFI Retail Group is used for recruitment purposes only and the personal data will be kept and handled confidentially. We will retain the applications of candidates not selected for a period of no more than 24 months. The data collection process is in accordance with all applicable laws and compliant with the Code of Practice on Human Resource Management.

To find out more about Our Businesses and Our People, please visit our website:

Issued by The Dairy Farm Company, Limited

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Please feel free to contact us with your questions.
Tel:       (852) 2299 8150

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Click here to view Personal Information Collection Statement (PICS).

Please feel free to contact us with your questions.
Tel:       (852) 2299 8150