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Job no: 536622
Work type: Full time
Location: Quarry Bay 鰂魚涌
Job posting date:

Mannings is the leading health and beauty chain in Hong Kong with over 340 stores, territory-wide. Our trusted reputation is based on Mannings’ commitment to improve customer health and personal care, leading to ten consecutive years of being voted “No. 1 Most Preferred Brand” in Hong Kong. Our culture is open and progressive – simply to achieve the best for our customers both externally and internally. Applications are welcomed from high calibre individuals to join our growing team.

Regional Branding Manager (Own Brand)

Is this your next challenge in regional marketing and branding?

  • The role is a Group Health & Beauty function in Own Brand Marketing with geographical scope to support Hong Kong and SEA markets.
  • Responsible for Group Own Brand Marketing, Brand Management and Brand Governance of assigned Own Brands and Power Brands to build brand consistency and drive synergy across the markets that we operate.
  • Lead and own Brand Development and Brand Marketing projects for existing and new brands including strategy development, brand guidelines, brand and product tool kits, central assets to equip local banners on its successful execution and adaptation.
  • Create Central Assets including Creatives, Campaign Launches, Digital Marketing, POSM, Product Pack Shot Library that are fit and relevant to the local markets’ needs.
  • Accountable for budget management, resource planning, budget control and monitoring to maximise brand plans and return on investments. 
  • Drive engagement, collaboration, and synergy to work with local Marketing and cross-functional teams across the region on best practice sharing, co-creation of regional marketing calendar, local brand and marketing calendar, launch activation, and marketing support.
  • Deliver unified Own Brand Health & Beauty communications platform for best practice sharing, marketing campaigns, regional newsletter.
  • Proactively puts customers-first and ability to translate customer insights into actions on marketing priorities and projects.

Do you have experience in regional marketing and branding?

  • Bachelor’s degree in Marketing/ Business Administration or related disciplines.
  • Minimum 8 years of marketing experience especially in Health & Beauty, FMCG, Consumer Goods, or Retail Industries are highly preferred.
  • Multi-cultural competency and sensitivity with regional experience managing SEA markets.
  • Strong in stakeholder management, result driven and enjoy working in fast paced organization.
  • An open-minded self-starter with abilities to handle multiple projects under tight schedule.
  • Creative, adaptable, high learning agility, self- motivated.
  • Experience in Digital Marketing will be an added advantage.
  • Experience in working with marketing agencies including creative and media buying agencies.
  • Fluency in written and spoken English is a must.


DFI Retail Group is an equal opportunity employer and responsible for ensuring that all personal information collected from each Candidate presented to DFI Retail Group is used for recruitment purposes only and the personal data will be kept and handled confidentially. We will retain the applications of candidates not selected for a period of no more than 24 months. The data collection process is in accordance with all applicable laws and compliant with the Code of Practice on Human Resource Management.

To find out more about Our Businesses and Our People, please visit our website: www.DFIretailgroup.com

Issued by The Dairy Farm Company, Limited

Apply now Forward job to a friend Internal Referral

For other job opportunities under DFI Retail Group, please refer to https://joinus.dairyfarmgroup.com/cw/en/listing/

Click here to view Personal Information Collection Statement (PICS).


Please feel free to contact us with your questions.
Tel:       (852) 2299 8150
Email:    mnhrrt@DFIretailgroup.com

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Click here to view Personal Information Collection Statement (PICS).


Please feel free to contact us with your questions.
Tel:       (852) 2299 8150
Email:    mnhrrt@DFIretailgroup.com